Brother wins “Good Design Award 2021” for four products

26 Oct, UAE – Brother Industries, Ltd., a parent company of Brother International (Gulf) FZE, one of the leading global manufacturer of sewing machine and inkjet printing devices, has won a Japanese design award “Good Design Award 2021” (hereinafter Good Design Award) for four of its latest products.

Brother has received a total of 218 Good Design Awards, including for four products this year, since it first won the award for its home sewing machine in 1960. This marks the 29th year in a row, since 1993, that Brother has received this award.

Brother has received a total of 218 Good Design Awards, including for four products this year, since it first won the award for its home sewing machine in 1960. This marks the 29th year in a row, since 1993, that Brother has received this award.

Kennosuke Hirano, Managing Director at Brother International Gulf, said “The Good Design Award does not just recognize products with exceptional appearance and function. Selection of products and services is also based on whether they provide value to consumers and society as well. The award recognizes the collective efforts of everyone involved with the particular product or service.

Brother designs its products with a customer-first ethos in line with its corporate culture of always being “ At your side. ” Going forward, it will continue efforts to incorporate feedback from customers and all other stakeholders as it maintains focus on design that delivers great value.


About Good Design Awards

Good Design Award has been a sole comprehensive design evaluation and communication system in Japan since 1957. Many companies and designers from both inside and outside of Japan participate in the activity to enhance the industry or the quality of life through the design. “G Mark”, the symbol of the award has been recognized widely as a mark representing good design. For more information about Good Design Award visit : http://www.g-mark.org/.

Good Design Award 2021


Winning Brother product: Good Design Award 2021

FS60X Computerized Sewing Machine for Heavy Duty Use

FS60X Computerized Sewing Machine


About Brother International Gulf FZE

Brother is a leader in the development and manufacturing of technologies in the printing, communication and digital imaging industries for homes, SOHOs and enterprises who demand solutions that empower businesses and individuals to communicate ideas in every possible way. A trusted brand worldwide that believes in the “Customer First” approach in all aspect of their business, Brother has continuously met the varied needs of their customers through their comprehensive range of quality printing solutions. Brother regional Middle East headquarters, with fully integrated sales, marketing and services capabilities is located is located at the Jebel Ali Free Zone in Dubai, which has authorized distributors across the MENA region, including Africa and Turkey. For more information on Brother International Gulf FZE and its products, please call +971 4883 5878 or visit www.brother.ae. Brother will always be “At Your Side” now and into the future.

NOTE: All brand and products names are trademarks or registered trademarks of their respective companies.

Brother Earth

About Brother Earth

Brother always takes responsibility, acts respectfully and tries to make a positive difference. Brother Earth is Brother’s attitude and commitment to play a part in building a society with sustainable development. Help the environment now by giving a click at http://www.brotherearth.com. Brother will contribute to a variety of global environmental protection activities on your behalf. The number of clicks each project receives will determine proportionately how the funds will be allocated.


Media Contact

Name: Jayson Mendinueta
Company: Brother International Gulf FZE
Email: jayson.mendinueta@brother.ae