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PCMag Choice Award 2018

08 October 2018
Product News

Brother bests the competition year after year with PCMag choice awards

Brother Printers and All-in-Ones Earn PCMag Readers’ Choice Award for 10th Consecutive Year, Business Choice Award for 6th Straight Year

Brother has done it again. Continuing its dominance of PCMag’s annual awards, Brother International Corporation, a parent company of Brother International (Gulf) FZE, one of the leading global manufacturer of laser and inkjet printing devices, has been recognized with its 10th consecutive Readers’ Choice Award for best printers and sixth consecutive Business Choice Award as the best office printer manufacturer.

Brother Printers and All-in-Ones Earn PCMag Readers’ Choice Award for 10th Consecutive Year, Business Choice Award for 6th Straight Year

Readers’ Choice

The PCMag Readers’ Choice Awards are based on overall customer satisfaction and printer attributes including setup, reliability, printing quality, technical support, repairs and the cost of consumables.

“According to our survey respondents, no one else can deliver the same level of overall satisfaction, reliability, and ease of setup,” said Dan Costa, Editor-in-Chief of PCMag. “Respondents tell us Brother printers continue to deliver excellent printed output and no one can beat them when it comes to satisfaction with cost of inks and toners.”

In the Readers’ Choice survey, Brother had the highest satisfaction among printers less than a year old, printers for home, inkjet all-in-one printers, laser printers, and laser all-in-ones.

This award comes on the heels of several new product and service releases, including monochrome lasers, digital colour lasers, and the Brother all-in-one inkjet printer with refill tank system that comes with up to one year of ink in-box without the need to replace cartridges.

Business Choice

“Brother is in a class by itself when it comes to printers recommended for the office,” said Costa. “Year in and year out, the company has walked away with the highest award we can give in printers, and this year is no exception.”

For the PCMag Business Choice Awards, respondents were asked to rate their work printer using multiple questions about their overall satisfaction with the solution, as well as experiences with technical support within the past 12 months.

“This consistent recognition from the readers of PCMag speaks to our commitment to meet the needs and expectations of our customers, from home office users to business workgroups,” said Bill Henderson, Vice President of Marketing at Brother. “Brother takes pride in its At Your Side customer-centric philosophy and will continue to develop and deliver high-quality products, services and solutions for all aspects of document imaging technology for individual and business users.”

The PCMag Readers’ Choice and Business Choice winners are determined by an email survey of PCMag community members that subscribe to the respective mailing lists. This year’s surveys were conducted between June 4, 2018 and June 25, 2018.

Based on average monthly print volumes of approximately 150 pages at 60% black pages / 40% color pages in accordance with ISO/IEC 24711 using 4 cartridges provided in-box. For more page yield information, see