Practicing and Promoting Sustainability at Workplace


Sustainability is a critical issue that affects everyone, from individuals to businesses to governments. In recent years, there has been a growing awareness of the impact that businesses have on the environment and society, and many organizations have begun to take steps to become more sustainable.

To address this issue, Brother Gulf has included sustainability in its strategy, which mainly focuses on environmental, social and governance, and sustainability factors, while enabling people’s productivity and contributing to society.

In this blog post, we'll explore some ways that businesses can promote sustainability in the workplace.

1. Reduce energy consumption

One of the most significant ways that businesses can promote sustainability is by reducing their energy consumption. This can be achieved through a variety of methods, such as installing energy-efficient lighting and appliances, using renewable energy sources like solar or wind power, and implementing policies to encourage employees to turn off lights and computers when not in use.

Brother Gulf has been strictly adopting this practice in the workplace with proper signage or label to remind everyone to switch off or unplug lights and other appliances if unused. Apart from this, the company is using its online platforms to advocate energy consumption at home and at workplace.

Laptop on a desk

2. Implement Recycling Programs

Recycling is another critical component of sustainability. Businesses can implement recycling programs that encourage employees to recycle paper, plastics, and other materials. This can help to reduce waste and conserve resources, while also promoting a culture of sustainability in the workplace.

Brother Gulf has been adopting recycling programs for years. One way is to put-up bins for different type of materials that can be reused and recycled.

3. Encourage sustainable transportation

Transportation is a significant contributor to greenhouse gas emissions, so encouraging sustainable transportation options can have a big impact. Businesses can offer incentives for employees who walk, bike, or use public transportation to get to work, or provide facilities for electric vehicles.

This might sound difficult or even impossible for some employees considering the location, distance and the means to get to and from the work, but for some companies who have most of its employees living around the vicinity, this can be a great (and healthier) initiative for a more sustainable transportation.

Recycle bins with categorised trash

4. Use sustainable products and materials

Using sustainable products and materials is another essential way that businesses can promote sustainability. This includes using recycled materials, reducing packaging waste, and choosing products that are made from sustainable materials like bamboo or hemp.

As part of Brother Group’s Environmental Policy, Brother Gulf endeavors to reduce our impact on the ecosystem and to conserve biodiversity in all our operations (Brother Group's Environmental Policy | Brother ( This include the procurements of biodiversity-conscious raw materials and the use of FSC (Forest Stewardship Council)-certified paper, which means that the wood used for production is harvested from forests that are responsibly managed, socially beneficial, environmentally conscious, and economically viable (What Does "FSC Certified" Mean? (

5. Foster a culture of sustainability

Finally, businesses can promote sustainability by fostering a culture of sustainability in the workplace. This can include educating employees about the importance of sustainability, providing training on sustainable practices, and recognizing and rewarding employees who make sustainable choices.

Brother Group is actively conducting and participating to various activities to enhance the employees’ environmental understanding and awareness and contribute to a more sustainable future.

Brother event group shot

Active contribution to a more sustainable tomorrow

Brother proudly applies some of these initiatives to promote sustainability not only at workplace, but in the community and household. With the current issues businesses are facing today especially in the manufacturing industry, creating awareness, and contributing to simple acts to minimize impact on the environment is essential, and businesses can definitely play a critical role in making a more sustainable future possible.

Brother International Gulf FZE offers a wide range of multifunction printers, scanners, sewing machines, and label printers. As the central hub, it manages a vast network of authorized distributors across the Middle East, Levant, and substantial parts of Africa, including South Africa, ensuring accessibility and distribution.